Why a building? Do we really need more bricks and mortar in the Jewish GTA? The Jewish population in the GTA under the age of 24 exceeds 60,000, most of which are not engaged at all in any sort of program that promotes Jewish identity and continuity.
We truly believe—and are firmly resolved– that we can reach every single young Jewish person in the GTA, and illuminate their pathway to Jewish identity with knowledge and guidance. The building, as a facility, is an essential tool to help us achieve this mission. And as the mission will extend far beyond the actual walls of this building, we are committed to taking the steps to progressively develop the programs, infrastructure and opportunity that resonates with today’s youth in a way that they understand. This building is the first of its kind. A new concept responding to the needs of a new generation.